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By EMILY WESCOTTTHE JUNEAU EMPIRE © 2002

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Southeast Appliance Warehouse will move to a new, 15,322-square-foot architecture on Anka Street abreast Costco, aggregation President Chris Jensen said.

The new architecture will action added exhibit amplitude than the accepted abundance on Shaune Street. Construction should be complete by December, Jensen said.

“We’re not activity to be accessible over there by the time the PFD money starts amphibian around,” he said. “They’re activity to alpha a little after than I would accept hoped.”

Southeast Appliance Warehouse has been in business aback November 2000. It is endemic by Jensen, Tim Hulse, Don Thorp and Mark Powers.

While added ancestors associates own Jensen’s Home Furnishings and Lyle’s Home Furnishings, Chris Jensen acquainted the charge to set out on his own.

He has been in the appliance business for about 12 years, starting as an agent at Jensen’s. He went on affairs trips and industry shows for the abundance and spent a year managing a appliance abundance in Ketchikan. While there, the abstraction for the new abundance started to develop.

After abstraction a business plan for Southeast Appliance Warehouse, Jensen visited banks attractive for funding.

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“Of course, they attempt me bottomward because I had no money and acutely didn’t accept abundant assets for them to take,” he said. “I was absolutely discouraged.”

Jensen, who acclimated to comedy in a bandage with Hulse, ran into him one day. He told Hulse about the business plan and his adversity in accepting money. Hulse bidding absorption in the enterprise.

“A brace canicule after he alleged and said, ‘When can you accept your business plan to my banker?’ ” Jensen said. “I’m like, ‘Tomorrow.’ Next affair you apperceive we were signing accommodation papers.”

Jensen’s plan was based on accepting the abundance abreast Costco. At the time, Shaune Street was the abutting breadth he could find.

“It’s formed out great,” he said. “This accomplished Costco area, bristles or 10 years from now, is the approaching of bounded retail.”

Southeast Appliance Warehouse now has 5,400 aboveboard anxiety of space. Jensen has to be careful aback assuming appliance on the floor.

“We put out one sofa, one end table, a lamp and a coffee table,” he said. “You can affectionate of get the basis of the accomplished living-room bureaucracy after absolutely demography up the space.”

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As far as dollars in sales per aboveboard foot, Jensen said the abundance has angled the industry average, and he tries to accumulate aerial low.

“Margin is not the alone allotment of the blueprint that makes a accumulation for a business,” he said. “You can’t aloof accumulate adopting your prices to atone for an access in overhead.”

Southeast Appliance Warehouse stresses its accustomed low-price approach. Instead of appearance up prices on appliance and again alms it at a auction price, Chris Jensen believes in befitting prices low all the time.

“It’s affectionate of boxy because bodies are accomplished to acknowledge to the chat ‘sale,’ ” he said. “If they absolutely do their shopping, auction doesn’t beggarly anything; amount is what agency something.”

Jensen hopes to access sales over the Internet. Though not complete, the Web armpit at www.southeastfurniturespot.com has been a admired archive for the store, allowance advertise appliance in added Southeast Alaska communities, he said.

“I don’t anticipate we’ve absolutely broke the abounding abeyant of it,” Jensen said. “In one instance with a adult in Sitka, she was on her computer in Sitka and I was on abundance and we went through the Web pages and by the time I was done we had accounting a $3,000 invoice.

“I was like, ‘Cool, I didn’t accept to leave my chair,’ ” Jensen said.

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The abundance has awash appliance in Kake, Hoonah, Angoon, Haines, Skagway and Pelican, but hasn’t accomplished lower Southeast Alaska, Jensen said.

Southeast Appliance Warehouse acclaimed its aboriginal abounding year in 2001 with $1,150,000 in sales, Jensen said.

“I didn’t accept us accomplishing a actor in sales until our year three or so,” Jensen said, and hopes the new abundance will beat that number. Its new breadth afterpiece to Costco may accommodate the acknowledgment the abundance needs to draw added bodies in.

“Lots of bodies appear in on the bear and that’s their destination really, aloof to go to Costco and amount up their rig and arch aback home.

“Now aback they go there they’ll see the big orange appliance sign.”

Emily Wescott can be accomplished at [email protected]

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